Online Marketing in Retail

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  • 3 hours
  • English
  • Certificate
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Course overview
In view of advancing digitalization and the rising popularity of social media, consumers are constantly connected online via smartphones, tablets and computers. Online marketing has therefore become extremely important for retail companies.
In this course you will learn about different online marketing forms and tools. You will learn how to successfully implement the right mix in your own company using best practice examples. The course also sensitises you to core challenges. In addition, we provide you with an 8-step online marketing concept as a guide.
  • E-Learning Course
  • Certificate: Online Marketing Readiness

Target group

This course is aimed at middle management, project managers as well as team leaders from various departments of retail companies.
Likewise, anyone interested in retail will find valuable insights in this course.


What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You will know the relevance, opportunities and challenges of online marketing in retail companies.
  • You will learn about important online marketing tools.
  • You will understand how search engines work, how to differentiate organic and paid search and how to select appropriate keywords.
  • You will know how to choose the right KPIs to evaluate an online marketing strategy.
  • You will learn how to develop an online marketing strategy using an 8-step concept.

Start now and become an expert in

Online Marketing!