Amazon
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3:00 h
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English
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Certificate
Course overview
Founded in 1994, Amazon has quickly grown the largest retail company in the world. However, what is Amazon's model for success? How can brick-and-mortar retailers counter the menacing e-commerce competition? What successful strategies have retailers employed against the threat by Amazon?
In this REDx course, the most important factors of success of the global player are analyzed. In the Swiss market, Amazon and e-commerce in general are constantly gaining in popularity, which represents a grave challenge for small local retailers in particular. This REDx course proposes two generic strategies for dealing with Amazon's market entry. In addition, the REDx course shows which strategy may be suitable for different company types for e-commerce in Switzerland to successfully co-exist with Amazon in the future.
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E-Learning Course
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Certificate: Amazon Readiness
Start now and become an expert in
Amazon!