Amazon
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3:00 h
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English
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Certificate
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Course overview
Founded in 1994, Amazon has grown into the world's largest retail company. What is Amazon's success model? What strategies are promising for standing up to Amazon or leveraging it as a cooperation partner? How are other retail companies approaching this challenge?
In this E-Learning Course you can learn from Amazon's success factors and understand which strategies you can use to stay competitive.
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E-Learning Course
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Certificate: Amazon Readiness
What you can expect
Target group
This course is aimed at:
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Course Content
In three chapters, you’ll gain detailed knowledge about Amazon—from its foundations and development to an in-depth look at key success factors. You’ll learn which strategies you can apply to remain competitive and receive actionable recommendations for your own business.
Author: Prof. Dr. Thomas Rudolph
Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing, e-commerce, and strategic retail management.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
Start now and become an expert in
Amazon!