Customer Inspiration in Retail

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  • 3:30 h
  • English
  • Certificate
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Course overview

In this course, learn how to specifically foster customer inspiration and thus sustainably increase your revenue.

Discover why customer inspiration is becoming increasingly important, and explore practical approaches to measuring and implementing it in your own company.
In six clearly structured steps, we will show you how to inspire your customers using various tools.

Use this guide to target both target shoppers and experiential shoppers, convincing them with inspiring experiences.

  • E-Learning Course
  • Certificate: Customer Inspiration Readiness

What you can expect

Expert Knowledge

Gain comprehensive and excellent know-how, presented in a clear and accessible way.

High Flexibility

Learn where and when you want, at your own pace—whether during lunch breaks or after work.

Practical Approach

Acquire practical knowledge through real-world business examples and learn how to apply it effectively.
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Target group

This course is aimed at:
  • Mid-level management leaders
  • Specialists and project managers
  • Team leaders from various departments
  • Individuals interested in the retail industry
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Learning Objectives

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  • The Importance and Relevance of Customer Inspiration in Retail
  • Measuring Customer Inspiration
  • Three Fundamental Approaches to Customer Inspiration
  • Tools for Customer Inspiration
  • Practical Actionable Recommendations

Course Content

In this e-learning course, you will gain comprehensive knowledge about the concept of customer inspiration in retail. You will learn what customer inspiration is, how it is measured, and its significance for the retail industry. Additionally, the course introduces three approaches to customer inspiration, showing you how to inspire various buyer types with targeted tools and new technologies. A guide to enhancing customer inspiration within your own company rounds off the course.

01 Basic Knowledge

In the Basic Knowledge section, you will learn the fundamentals of customer inspiration. You will understand how customer inspiration differs from customer satisfaction and customer enthusiasm, become familiar with the three phases of inspiration, and recognize the positive effects of customer inspiration. Additionally, you will learn how to measure customer inspiration in your company and receive specific questions to include in your own questionnaire.

  • The Concept of Customer Inspiration
  • Effects of Customer Inspiration
  • Measuring Customer Inspiration

02 In-Depth Knowledge

In the In-Depth Knowledge section, you will explore three approaches to inspiring your customers. You will learn how to differentiate and target various buyer types and discover essential tools for customer inspiration. This section also provides insight into leveraging new technologies to inspire your customers.

  • Three Approaches to Customer Inspiration
  • Inspiring Targeted and Experience Buyers
  • Tools for Customer Inspiration
  • Customer Inspiration Through New Technologies

03 Practical Insights

In the Practical Insights section, you will receive a hands-on guide to increasing customer inspiration within your company. This guide includes six steps, offering strategies for inspiring your customers. Each step is illustrated with an example to facilitate practical application.

  • Choosing the Distribution Channel
  • Selecting the Strategic Theme
  • Choosing the Product Category
  • Selecting the Buyer Type
  • Choosing the Inspiration Approach
  • Choosing Inspiration Measures

Author: Prof. Dr. Thomas Rudolph

Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing,    e-commerce, and strategic retail management.

In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.

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Customer Inspiration in Retail!