Customer Journey & Omni-Channel Management

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  • 3.5 hours
  • English
  • Certificate
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Course overview

In the dynamic market environment, understanding the customer journey and effectively managing different sales channels is crucial.

In this course you will learn how to link online and offline channels to provide customers with a seamless shopping experience and develop
successful omni-channel strategies.

  • E-Learning Course
  • Certificate: Customer Journey and   Omni Channel Readiness

What our
students say

Very informative and clearly structured!

Andrea Pellizzari
Head of Finance/Controlling/ Real Estate, Transgourmet
Well structured, clear and logical. Many useful inputs!
Mario Bosnjak
Store Director, MANOR AG

Target group

This course is aimed at senior, middle and lower management, project managers as well as team leaders from various departments of retail companies. Likewise, anyone interested in retail will find valuable insights in this course.
What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You understand the customer journey and key moments along the customer journey.
  • You know how different target groups proceed along the customer journey.
  • You know how to analyze and influence the customer journey
  • You know important key figures in omni-channel management
  • You know important prerequisites for successful omni-channel management and how to create them.

Start now and become an expert in
Customer Journeys and Omni-Channel Management.