Influencer Marketing

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  • 3 hours
  • English
  • Certificate
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Course overview
Influencer marketing is gaining importance in the retail industry. Companies increasingly turn to social media platforms such as Instagram and TikTok to directly connect with their target audience through influencers.
This course offers a comprehensive introduction to influencer marketing, covering campaign types such as sweepstakes and sponsored posts. You will learn how to select the right influencers, cooperate with them, plan costs, measure KPIs, and use best practice examples to successfully implement influencer marketing for your retail company.

  • E-Learning Course
  • Certificate: Influencer Marketing Readiness

Target group

This course is aimed at senior, middle and lower management, project managers as well as team leaders from various departments of retail companies. Likewise, anyone interested in retail will find valuable insights in this course.

What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You will gain a comprehensive understanding of influencer marketing and understand the relevance for retail companies.
  • You will learn about different types of influencers and how different social media platforms work.
  • You will know the possibilities of selecting and working with influencers as well as the challenges of content production including legal aspects.
  • You will be able to select and evaluate the success of influencer marketing campaigns with the help of suitable KPIs.

Start now and become an expert in
Influencer Marketing!