Livestreaming E-Commere in Retail

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  • 3 hours
  • English
  • Certificate
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Course overview
Livestreaming e-commerce is gaining significant traction among European companies, inspired by its success in China, where it contributes to almost 10% of online transactions. By combining the interactivity of live video streaming platforms such as Facebook, Instagram, and TikTok with the convenience of online shopping, this method is revolutionizing the way we shop online.
Throughout this course, you will gain a comprehensive understanding of the benefits and capabilities of livestreaming e-commerce. You will acquire valuable insights into proven tactics that businesses can employ to harness the power of this channel and maximize their bottom line.

  • E-Learning Course
  • Certificate: Livestreaming E-Commerce Readiness

What you can expect

Expert Knowledge

Gain comprehensive and excellent know-how, presented in a clear and accessible way.

High Flexibility

Learn where and when you want, at your own pace—whether during lunch breaks or after work.

Practical Approach

Acquire practical knowledge through real-world business examples and learn how to apply it effectively.
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Target group

This course is aimed at:
  • Mid-level management leaders
  • Specialists and project managers
  • Team leaders from various departments
  • Individuals interested in the retail industry
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Learning Objectives

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  • Basics of Livestreaming E-Commerce
  • Success Factors and Best Practices
  • Suitable Content and Channels
  • Strategies for Launch and Execution
  • Methods for Measuring Success

Course Content

In three chapters, this course provides a comprehensive overview of livestreaming e-commerce, enabling you to understand how to effectively leverage this innovative promotional method.

01 Basic Knowledge

In the Basic Knowledge section, you will learn why livestreaming e-commerce is relevant, the advantages it offers, and why customers are drawn to this shopping format. You’ll also be introduced to key performance indicators essential for measuring success.
  • Importance of Livestreaming E-Commerce
  • Definition of Livestreaming E-Commerce
  • Motivations and Needs of Livestreaming Customers
  • Key Metrics for Measuring Livestreaming Success

02 In-Depth Knowledge

The second chapter teaches you how to select appropriate content and platforms for livestreaming e-commerce. You’ll gain insights into success factors through best practice examples and learn how to effectively plan and execute livestreaming events.
  • Success Factors of Livestreaming
  • Choosing Content and Channels for Livestreaming E-Commerce
  • Planning a Livestreaming E-Commerce Event

03 Practical Insight

In the Practical Insight section, you’ll find a step-by-step guide for implementing livestreaming e-commerce in your company. Learn about the opportunities, challenges, and potential risks of incorporating live shopping into your business strategy.
  • Steps for Establishing Livestreaming
  • Opportunities and Pitfalls in Livestreaming

Author: Prof. Dr. Thomas Rudolph

Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing,    e-commerce, and strategic retail management.

In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.

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Livestreaming E-Commerce in Retail!