Livestreaming E-Commere in Retail
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3 hours
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English
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Certificate
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Course overview
Livestreaming e-commerce is gaining significant traction among European companies, inspired by its success in China, where it contributes to almost 10% of online transactions. By combining the interactivity of live video streaming platforms such as Facebook, Instagram, and TikTok with the convenience of online shopping, this method is revolutionizing the way we shop online.
Throughout this course, you will gain a comprehensive understanding of the benefits and capabilities of livestreaming e-commerce. You will acquire valuable insights into proven tactics that businesses can employ to harness the power of this channel and maximize their bottom line.
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E-Learning Course
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Certificate: Livestreaming E-Commerce Readiness
What you can expect
Target group
This course is aimed at:
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Course Content
In three chapters, this course provides a comprehensive overview of livestreaming e-commerce, enabling you to understand how to effectively leverage this innovative promotional method.
Author: Prof. Dr. Thomas Rudolph
Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing, e-commerce, and strategic retail management.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
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Livestreaming E-Commerce in Retail!