Metaverse in Retail

  • 4 hours
  • English
  • Certificate
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Course overview
The metaverse will play an increasingly important role in retail in the coming years. Already today, billions of dollars in turnover are generated in the metaverse. Therefore, companies should already start looking at the Metaverse to take advantage of opportunities and prepare for challenges.

This course will give you an excellent insight into the Metaverse: You will understand what the metaverse is, learn about consumers' motivations for using it, understand the new technologies and economic logic behind it, and know approaches to achieve business goals in the metaverse.

  • E-Learning Course
  • Certificate: Metaverse Readiness

What you can expect

Expert Knowledge

Gain comprehensive and excellent know-how, presented in a clear and accessible way.

High Flexibility

Learn where and when you want, at your own pace—whether during lunch breaks or after work.

Practical Approach

Acquire practical knowledge through real-world business examples and learn how to apply it effectively.
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Target group

This course is aimed at:
  • Mid-level management leaders
  • Specialists and project managers
  • Team leaders from various departments
  • Individuals interested in the retail industry
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Learning Objectives

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  • Basics and Importance of the Metaverse
  • Relevant Technologies and Business Models
  • Economic Logic of the Metaverse
  • Strategic Approaches for Utilization
  • Practical Actionable Recommendations

Course Content

In this comprehensive eLearning course, you will gain a complete understanding of the Metaverse. You’ll start by learning about the development and significance of the Metaverse. The next section covers relevant technologies, business models, and the economic logic of the Metaverse. Finally, you’ll explore strategic approaches to leverage the Metaverse for your business goals. This course provides an extensive overview, in-depth insights, and practical guidance.

01 Basic Knowledge

The Basic Knowledge section focuses on building a foundational understanding of the Metaverse and its growing relevance for business and commerce. You’ll learn about user motivations and the new business models emerging within the Metaverse. You will also gain insights into essential Metaverse technologies and understand the business opportunities they enable.
  • Growing Importance of the Metaverse
  • Definition of the Metaverse
  • Motivations of Metaverse Users
  • Relevant Metaverse Technologies
  • New Economic Logic and Business Models

02 In-Depth Knowledge

In the second chapter, you’ll explore the main strategic business objectives achievable through Metaverse applications and methods to reach these goals. You’ll learn to weigh whether revenue growth or other non-revenue objectives align better with your company’s strategy. Additionally, you’ll gain insights into Metaverse success factors through best practice examples.
  • Contribution of the Metaverse to Business Objectives
  • Metaverse Strategies and Approaches
  • Success Factors for Metaverse Projects
  • Emerging Key Developments

03 Practical Insight

The Practical Insight section provides a step-by-step approach for implementing successful Metaverse projects. You’ll learn about the potential risks and challenges associated with Metaverse initiatives and how to navigate these obstacles effectively.
  • Implementation Approach for Metaverse Projects
  • Challenges and Risks in Metaverse Development
  • Implications for Your Own Business

Author: Prof. Dr. Thomas Rudolph

Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing,    e-commerce, and strategic retail management.

In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.

Start now and become an expert in

the Metaverse!