Performance Measurement in Retail

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  • 3.5 hours
  • English
  • Certificate
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Course overview
Performance measurement provides valuable information to optimize performance and compete successfully in an increasingly competitive market.

In this course you will learn how to effectively use the fundamental tools of performance measurement: You will learn
how to select relevant key figures using the Balanced Scorecard, how to take actions with driver trees based on key figures and how to visualize key figures in a targeted way using dashboards.


  • E-Learning Course
  • Certificate: Performance Measurement Readiness

What you can expect

Expert Knowledge

Gain comprehensive and excellent know-how, presented in a clear and accessible way.

High Flexibility

Learn where and when you want, at your own pace—whether during lunch breaks or after work.

Practical Approach

Acquire practical knowledge through real-world business examples and learn how to apply it effectively.
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Target group

This course is aimed at:
  • Mid-level management leaders
  • Specialists and project managers
  • Team leaders from various departments
  • Individuals interested in the retail industry
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Learning Objectives

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  • Basics and Importance of Performance Measurement
  • Key Tools: Balanced Scorecard, Driver Trees, Dashboards
  • Success Accounting as a Core Component
  • Deriving Measures Based on KPIs
  • Practical Application and Visualization

Course Content

In this comprehensive eLearning course, you will gain a complete understanding of performance measurement. You’ll start with the basics and importance of performance measurement. The next section covers key tools such as the Balanced Scorecard, driver trees, and dashboards. Finally, you’ll explore strategic approaches to utilizing performance measurement for your business objectives. This course provides a thorough overview, deep insights, and practical guidance.

01 Basic Knowledge

In the Basic Knowledge section, you’ll explore performance measurement as a management tool, with success accounting as a core component, and the distinction between metrics and KPIs.
  • Relevance of Performance Measurement
  • Definition of Performance Measurement
  • Success Accounting as a Core Tool
  • Difference Between Metrics and KPIs

02 In-Depth Knowledge

The second chapter introduces three key performance measurement tools: the Balanced Scorecard (BSC) for metric selection, driver trees for deriving KPI-based actions, and dashboards for visualizing metrics effectively.
  • Using the Balanced Scorecard for Metric Selection
  • Driver Trees for KPI-Based Action Planning
  • Principles for Dashboard Creation

03 Practical Insight

In the Practical Insight section, you’ll learn the steps to implement performance measurement in your organization, from goal setting based on your business model to selecting relevant KPIs and visualizing data for clear communication.
  • Goal Setting Based on Business Model
  • KPI Selection Using the Balanced Scorecard
  • Action Selection Using Driver Trees
  • Enhancing KPI Communication with Dashboards
  • Targeted Development of Business Areas

Author: Prof. Dr. Thomas Rudolph

Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing,    e-commerce, and strategic retail management.

In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.

Start now and become an expert in

Performance Measurement.