Performance Measurement in Retail
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3.5 hours
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English
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Certificate
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Course overview
Performance measurement provides valuable information to optimize performance and compete successfully in an increasingly competitive market.
In this course you will learn how to effectively use the fundamental tools of performance measurement: You will learn
how to select relevant key figures using the Balanced Scorecard, how to take actions with driver trees based on key figures and how to visualize key figures in a targeted way using dashboards.
how to select relevant key figures using the Balanced Scorecard, how to take actions with driver trees based on key figures and how to visualize key figures in a targeted way using dashboards.
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E-Learning Course
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Certificate: Performance Measurement Readiness
What you can expect
Target group
This course is aimed at:
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Course Content
In this comprehensive eLearning course, you will gain a complete understanding of performance measurement. You’ll start with the basics and importance of performance measurement. The next section covers key tools such as the Balanced Scorecard, driver trees, and dashboards. Finally, you’ll explore strategic approaches to utilizing performance measurement for your business objectives. This course provides a thorough overview, deep insights, and practical guidance.
Author: Prof. Dr. Thomas Rudolph
Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing, e-commerce, and strategic retail management.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
Start now and become an expert in
Performance Measurement.