Profiling in Retail 

  • 2:45 h
  • English
  • Certificate
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Course overview
A strong corporate profile - a strong brand - is one of the greatest assets of any company. It is therefore crucial that companies take a close look at building, maintaining and strategically developing their corporate profile.

The course provides insight into how effective profiling management can succeed in the face of growing challenges. You will receive a comprehensive guide for the development as well as strengthening of corporate profiles, demonstrated by best-practice examples.



  • E-Learning Course
  • Certificate: Profiling Readiness

Target group

This course is aimed at  middle management, project managers as well as team leaders from various departments of retail companies.
Likewise, anyone interested in retail will find valuable insights in this course.


What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You understand the importance and role of profiling management, know challenges and requirements for success.
  • You understand the perception of company profiles both from the customer's and the company's perspective.
  • You understand the importance of customer enthusiasm in the course of profiling.
  • You understand the role of customer inspiration in profiling management and can distinguish it from customer enthusiasm.
  • You will learn a procedure for developing successful profiling strategies with the help of practical examples and be able to apply it to your own company.

Target group

This course is aimed at  middle management, project managers as well as team leaders from various departments of retail companies.
Likewise, anyone interested in retail will find valuable insights in this course.


What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You understand the importance and role of profiling management, know challenges and requirements for success.
  • You understand the perception of company profiles both from the customer's and the company's perspective.
  • You understand the importance of customer enthusiasm in the course of profiling.
  • You understand the role of customer inspiration in profiling management and can distinguish it from customer enthusiasm.
  • You will learn a procedure for developing successful profiling strategies with the help of practical examples and be able to apply it to your own company.

Start now and become an expert in
Corporate Profiling!