Profiling in Retail
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2:45 h
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English
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Certificate
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Course overview
A strong corporate profile - a strong brand - is one of the greatest assets of any company. It is therefore crucial that companies take a close look at building, maintaining and strategically developing their corporate profile.
The course provides insight into how effective profiling management can succeed in the face of growing challenges. You will receive a comprehensive guide for the development as well as strengthening of corporate profiles, demonstrated by best-practice examples.
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E-Learning Course
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Certificate: Profiling Readiness
What you can expect
Target group
This course is aimed at:
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Course Content
In this comprehensive eLearning course, you will gain a complete understanding of profiling in commerce. You’ll start with the importance and challenges of profiling management. The next section covers corporate profile perception, customer engagement, and best practices in profiling. Finally, you’ll learn practical steps for effectively implementing profiling strategies in your business. This course provides a thorough overview, deep insights, and actionable recommendations.
Author: Prof. Dr. Thomas Rudolph
Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing, e-commerce, and strategic retail management.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
Start now and become an expert in
Corporate Profiling!