Subscriptions in Retail

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  • 3 hours
  • English
  • Certificate
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Course overview
Subscription models are gaining popularity in many industries. They increase sales, customer loyalty and adapt to changing consumer behaviour. Subscriptions offer promising opportunities for businesses.
In this course you will learn about four basic types of subscriptions and what is important when introducing a subscription model. You will understand the advantages and disadvantages of each type and know which measures you can take preventively to avoid possible terminations.

  • E-Learning Course
  • Certificate: Subscription in Retail Readiness

Target group

This course is aimed at senior and middle management, project managers as well as team leaders from various departments of retail companies. Likewise, anyone interested in retail will find valuable insights in this course.

What you can expect
  • Videos, interactive graphics
  • Easy to understand texts
  • Comprehension checks
  • Quiz
  • Certificate
What you have learned (Learning Objectives)
  • You know four basic types of subscription models, know their special features and can assess the advantages and disadvantages.
  • You know important success factors that contribute to the success of subscriptions.
  • You are aware of possible reasons for the termination of subscriptions and know what preventive measures they can take.
  • You understand what is important when introducing a subscription model by means of a step-by-step plan for the introduction of product subscriptions.

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Subscriptions in Retail