Subscriptions in Retail
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3 hours
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English
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Certificate
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Course overview
Subscription models are gaining popularity in many industries. They increase sales, customer loyalty and adapt to changing consumer behaviour. Subscriptions offer promising opportunities for businesses.
In this course you will learn about four basic types of subscriptions and what is important when introducing a subscription model. You will understand the advantages and disadvantages of each type and know which measures you can take preventively to avoid possible terminations.
In this course you will learn about four basic types of subscriptions and what is important when introducing a subscription model. You will understand the advantages and disadvantages of each type and know which measures you can take preventively to avoid possible terminations.
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E-Learning Course
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Certificate: Subscription in Retail Readiness
What you can expect
Target group
This course is aimed at:
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Course Content
In this comprehensive eLearning course, you will gain complete knowledge about subscriptions in commerce. You’ll start with the basics and importance of subscriptions. The next section covers relevant subscription types, strategies, and best practices. Finally, you’ll learn a step-by-step guide to successfully introducing a subscription model in your company. This course provides a thorough overview, deep insights, and practical recommendations.
Author: Prof. Dr. Thomas Rudolph
Thomas Rudolph is a full professor of Marketing and International Retail Management at the University of St.Gallen. For over 20 years, he has been teaching and researching in the fields of consumer behavior, digital marketing, e-commerce, and strategic retail management.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
In 2006, he founded the Retail Lab, a partnership program with international retail companies. As the director of the Institute of Retail Management at the University of St.Gallen (IRM-HSG), he leads numerous research projects and studies that have contributed to the institute's prominence. Prof. Rudolph is also the author of more than 11 books and over 400 articles on marketing and retail topics.
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Subscriptions in Retail